Intervju med BrightBid

Gamze Belloni Head of marketing BrightBid
Why have you chosen to work for BrightBid?
I joined BrightBid in September 2024 because I am deeply passionate about how technology can transform marketing. BrightBid stood out as a company that goes beyond providing tools — it empowers marketers by combining cutting-edge AI with expert human collaboration to deliver meaningful results.
As a marketing professional with over 17 years of experience in both the media and creative sides of the industry, I’ve witnessed firsthand the complexities of running campaigns on multiple platforms as well as challenges in achieving ROI goals. BrightBid’s ability to simplify these complexities and drive measurable performance was something I knew I wanted to be part of.
What is your role in the company?
Marketing managers often juggle multiple priorities—optimizing budgets, managing campaigns across channels, analyzing performance metrics, and trying to stay ahead of competitors — all while ensuring a strong return on ad spend (ROAS).
BrightBid helps marketers by automating the optimization of their ad campaigns across platforms like Google Ads, Google Shopping and Microsoft Ads. Along with our AI tool, we also have a team of digital specialists that help marketers not only with their search campaigns but other platforms such as LinkedIn, Meta and more. Marketing managers can either take direct control with our Hub or let our experts manage everything from enhancing keywords and bids to improving ads and increasing ROI. So, basically BrightBid is a one-stop-shop for marketers!
What are your expectations for 2025?
Any news you can reveal?
2025 is going to be an exciting year for BrightBid. We’re continuing to focus on expanding our offerings across additional channels like Meta and LinkedIn, which will further support marketers in navigating an increasingly complex digital landscape.
One major highlight is the launch of our Audit Tool, which runs comprehensive checks to ensure campaigns align with industry best practices. Audit spots inefficiencies, helps you avoid wasted spend, and identify actionable opportunities to maximize performance of every campaign. We believe it will make a significant difference in helping marketers uncover hidden opportunities and optimize their efforts with greater precision.
So what program activity can the members meet you next time?
I am interested in the Generative AI course that is coming up soon. Keeping up with the latest AI marketing trends is essential in our rapidly evolving industry, and the course offers an excellent opportunity to deepen my expertise. Additionally, with a small marketing team, I’m always exploring tools and techniques to enhance our efficiency. I am also interested in and looking forward to any talks or courses in English as it is easier for me to follow.