Varsågod, här är senaste numret av Tendens Special

Här är årets första nummer av vår medlemstidning Tendens Special. Tidningen är en del av medlemskapet i Sveriges Marknadsförbund.

Här kan du läsa tidningen på skärmen

Här kan du ladda ner tidningen som pdf

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Ur innehållet:

Gerillamarknadsföring, överraskande, uppskattad och billig
”Kunder är människor, de också”, ett referat av våra namnkunniga talares föredrag på Tendensdagen 2012
Om copywriters som blir författare – en ny trend?
Forskning: Katarina Graffman berättar om varför vissa människor föredrar vissa varumärken framför andra.

Och som vanligt, en hel del annan intressant läsning om vårt favoritämne marknadsföring.

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Trevlig läsning!

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