16 oktober 2023

Kry söker Marketing Manager

Stockholm, Sweden

Despite healthcare spending at an all-time high, patient waiting time is getting longer, and patients aren’t accessing the quality of care they deserve. At Kry, we believe we can play a unique role in changing this. For the past seven years, we’ve been on a journey to deliver and fix healthcare, for less.

As Europe’s leading digital healthcare provider and one of the largest healthcare providers in Sweden, we believe that providing accessible and affordable healthcare has never been more important. Our vision has been consistent and clear: great healthcare for everyone. Do you share our vision and want to be part of shaping the future of healthcare? 

We are currently looking for a passionate and experienced Marketing Manager to join our Swedish marketing team. As a key member of the marketing function, you will be responsible for the strategy, planning, and execution of integrated brand activations and marketing campaigns. Working strategically and operationally, your mission will be to strengthen the Kry brand to make it the preferred choice for Swedish consumers and patients.

About the job

  • You will build, plan, and execute integrated marketing initiatives to drive patient acquisition, brand loyalty, and revenue growth
  • Work with brand strategy and management, including tracking and benchmarking of competitors to identify and anticipate market opportunities and threats
  • Execute channel strategy across online and offline channels with budget control and ambitious performance targets
  • Support planning and execution of new product releases across our digital & physical healthcare offering
  • Secure actionable audience insights and develop granular profiling and segmentation to enable marketing efficiency and brand loyalty
  • Secure strong ROMI and marketing performance across channels
  • Work closely with other teams such as Comms, Web, CRM, and Performance Marketing to secure strong campaigns and activations
  • Manage agency relations – planning, briefing of internal and external agencies, and creative process from idea to implementation and ROI measurement
  • Report on brand, marketing, and business performance regularly

Who you are

  • 3-5 years of relevant work experience in a B2C context
  • Marketing generalist with a broad toolbox and deep expertise across key marketing disciplines
  • Proven track record of delivering revenue and growth through offline and digital channels
  • Experience in running brand campaigns and tactical campaigns from beginning to end, including both always-on and burst strategies
  • Strong analytical skills and data-driven approach, well versed in quantitative and qualitative consumer and brand research
  • Comfortable working in a fast-paced environment with multiple unknowns and tight deadlines
  • Outstanding written and oral communication skills in Swedish and English
  • Excellent project management skills and proven track record of managing multiple internal and external stakeholders
  • Strong stakeholder management and prioritization skills, with the ability to both influence stakeholders with disparate opinions and integrate these views into aligned plans and executions
  • Passion for building a better healthcare for tomorrow

What’s in it for you

  • The chance to be a part of the journey of building the future of healthcare
  • Amazing, friendly, smart colleagues from all over the world
  • The opportunity to grow and learn from knowledgeable co-workers and cross-collaboration across departments
  • As a team, committing to goals, sharing both success and failures
  • The chance to be a part of the journey of building the future of healthcare

With ambitious, passionate, and fun colleagues, you will be based in our Stockholm office (at Torsgatan). You will report to the Go-to-Market & Brand Director. We offer a competitive salary, including benefits, a fun and dynamic work environment, and many opportunities for personal growth and development.

Join us and shape your future as well as ours!If you think you’re up to the challenge, come and help us to grow, innovate and develop! A diverse workforce is an absolute necessity for anyone with a vision like ours: to provide great healthcare for everyone. Therefore we celebrate differences and are committed to creating an inclusive environment where all employees can truly belong and thrive. We offer a hybrid way of working where we aim to be at our great office at least 3 days a week to cater for a great relationship with our colleagues.

About Kry/Livi
Kry/Livi is the European leader in digital healthcare, allowing patients to see a doctor, nurse, or psychologist online within minutes. We also combine digital with physical care, transforming how millions of patients access healthcare. Headquartered in Stockholm, we are committed to improving the world’s health through innovation, one patient at a time. In Sweden and Norway we are called Kry. In the UK and France, we operate under the name Livi.

Submissions and Questions
Please submit your application by including your CV, LinkedIn or Portfolio (where applicable). No submission will be accepted via email, nor when the job posting has become inactive. All applications must go via the careers site or an official Kry / Livi job post. If you have any questions regarding jobs or our recruitment process, please read our FAQ.

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