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Sveriges Marknadsförbund – Swedish Marketing Federation
Originally founded in 1919.

The Swedish Marketing Federation (SMF) has around 800 members (companies) including a variety of businesses.

SMF promotes efficient and ethical marketing practices in Sweden, and creates awareness of the significance of marketing to the national and international economy.

SMF is the organisation called upon by the Swedish Government to comment on new legislation in the marketing field.

SMF is host for several marketing conferences and educations.
The most signifficance conference is Tendensdagen the Tendency Day,  which attracts over 400 delegates every year.

Benefits for members:

  • Access to a monthly newsletter exclusively to members. It sums up essential marketing trends and key events
  • Members area able to network and interact with the SMF to discuss key issues and questions about trends in marketing
  • Members enjoy substantial reductions in ticket prices for the exclusive Tendency Day event
  • SMF produces information on key changes in legislation relating to the marketing field.