Hela nyhetsbrevet skickades till medlemmarna den 21 juni.
The European Economic and Social Committee (EESC) is preparing an own initiative opinion on ”Advertising for modern, responsible consumption”. According to the EESC, the opinion will list “recommendations for making advertising more compatible with the challenges of the green transition while respecting its contribution to the economic development of the European Union”. While the opinion will not introduce any new EU legislation, it should, however, be taken into account that other EU level discussions are looking into sustainable consumption and green transition. On the latter issue, the European Commission is expected to present an initiative on Empowering the consumers for the green transition, which will most likely also address the issue of misleading green claims. Another initiative will also look into how companies can substantiate their environmental claims by using standard methods. Both initiatives are expected to be published in Q3 or Q4 2021.