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Practical Data and Analytics Training for Chief Marketing Officers

Mira Mäkiranta, Head of Analytics Nordic Morning Helsinki Office

tisdag, 28 september, 2021 kl 09:00 12:00

Kursen kommer att hållas på engelska.

Practical Data and Analytics Training for Chief Marketing Officers

Kursledare: Mira Mäkiranta

With a strong digital background in data and leadership, Mira Mäkiranta has crafted her impressive career over 2 decades working for the likes of Taloustutkimus, Satama Interactive, and latterly at Quru Oy where she held the position of CEO. Mira has also worked as a Google Regional Trainer for Google Analytics. Now leading the analytics department for Nordic Morning’s Helsinki agency, Mira is working with a strong analytics team to deliver results for clients including SSAB and Vepsäläinen.

This course will cover:

This course will cover everything you, as a CMO or senior marketing leader, need to know about working with analytics today including practical tips for getting the best from your operational team, the KPIs you need to pay attention to and the emerging technologies you should adopt for your brand.

You will come away from this training feeling confident in the most important top level aspects of analytics you need to know in 2021. You will have a firm grasp of what your strategy must entail for you to remain competitive with your results and exactly how to lead your team in the right direction when it comes to future proofing a privacy-first strategy. 

You will learn more about:

Making sense: Data strategy and online measurement plan
Making it happen: Implementation, integration and tools
Making it understandable: Data visualization
Making it useful: Data analysis and automation
Making it secure: Basics of Privacy and Consent Management
Look into the future: What’s next? Life after cookies. New Google Analytics: GA4.  Server side tracking.

Anmälan: gör du nedan
Pris: 3.900:- + moms för medlem (5.900 kr icke medlem)
Kursen sker live online och du kommer att få en länk till Zoom

Dag: 28 september
Tid: kl 09.00 – 12.00
Plats: Online
Anmälan: se nedan

Anmälan är bindande.
Sveriges Marknadsförbunds integritetspolicy.