Årets Marknadsföringsbok 2011: Fem finalister klara

Sveriges Marknadsförbund utser varje år Årets marknadsföringsbok och nu är 2011:s fem finalister klara.

Årets böcker handlar om allt från varumärken i politiskt styrda organisationer, marknadsföring i mobilen och marknadsföring i butik till konsten att göra reklam som berör.
Varumärken i offentlig tjänst av Ulf Dahlqvist & Frans Melin
Marknadsföring i mobilen av Jonas Marking
Lönsamhet i butik av Mikael Hernant & Margareta Boström
Reklam – förståelse och förnyelse av Sara Rosengren & Henrik Sjödin
Slutsålt av Lars Falk
Priset har delats ut sedan 1991 och vinnaren koras på Tendensdagen i Stockholm den 27 oktober. Läs mer om våra årliga utmärkelser här.

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