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In English

About Sveriges Marknadsförbund – Swedish Marketing Federation

The Swedish Marketing Federation (SMF) promotes efficient and ethical marketing practices in Sweden, and creates awareness of the significance of marketing to the national and international economy.

SMF is the organisation called upon by the Swedish Government to comment on new legislation in the marketing field. SMF is also host for marketing conference, Tendensdagen the Tendency Day, in Stockholm which attracts over 400 delegates every year.


Originally founded in 1919, SMF has around 800 members including a variety of businesses.